Partner Relationship Management in NetSuite CRM: A Key to Channel Success

These days, it takes a whole lot more than the typical check-the-boxes partner program to help push your channel success — if you´re an organization looking to do just that. In the context of a unified solution, like NetSuite CRM, Partner Relationship Management (PRM) is key. They transform partner interactions and collaboration with an end-to-end sales cycle management tool to ultimately drive revenue growth through the vast array of NetSuite functions.

NetSuite CRM contains a robust PRM framework to ensure better communication and collaboration between businesses and channel partners. This stores all partner information in one place allowing businesses to centralize relationship management capabilities. NetSuite CRM comes standard with partner onboarding, performance tracking, automated communications that allow businesses to ensure their partners are set up for success.

NetSuite CRM offers real-time partner performance visibility and monitoring as well. Keeping track of key performance indicators (KPIs) that partner businesses can follow to understand how well partners are delivering towards established objectives. This data-driven approach enables prompt modifications to strategies and ensures organizations can respond quickly when market and/or partner environments change. Access to performance analytics enables businesses to pinpoint the best performing partners, where they need help and how to provide additional support.

Source: livestrongtechnologies.com

If you want to promote some services and products to your partners, this is perfect as NetSuite CRM offers integrated marketing tools that allow for creating targeted marketing campaigns. Marketing Resources and Document Access: By giving partners access to marketing resources and documents, businesses can empower their partner sellers to effectively generate leads and close deals. The ability to co-opt marketing extends partner relationships and magnifies brand auras in the market.

Customizable dashboards within the platform take PRM to the next level, giving organizations an interface that is tailored specifically for their organization. You can stay on top of key stats, engagement levels and workflow all from one easy-to-use interface. It also allows for the high level of customization necessary for teams to pick and choose functionalities deliberately, so they can prioritize 2 or 3 key initiatives in order to be more strategic in their partner management.

Further, the mobile features in NetSuite CRM enables partners to access valuable information on-the-go. Channel sales is a fluid environment and flexibility means you can scale and respond, quickly. This gives partners access to customer and order information in real time as well as various communication tools for better customer engagement driving better satisfaction levels, increased sales.

In sum, Partner Relationship Management (PRM) with NetSuite CRM isn't just a tactical requisite–it may actually prove to be an offensive weapon. By delivering best-in-class partner interactions with the support and resources necessary for success, companies can improve their channel performance and strategically drive growth and meet their goals in an ever-changing global marketplace.

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